The Oxford Companion to Sugar and Sweets by Darra Goldstein & Sidney Mintz

Author:Darra Goldstein & Sidney Mintz [Goldstein, Darra]
Language: eng
Format: azw3, epub
ISBN: 9780199313396
Publisher: Oxford University Press
Published: 2015-03-19T16:00:00+00:00

Seeing Eye to Eye

When Forrest Mars graduated from college and joined his father’s business, he expected to be rewarded handsomely for his contribution. But the two men did not see eye to eye. Forrest wanted to expand the business rapidly, into Canada and beyond. However, Frank Mars had failed many times before striking it rich with the Milky Way, and he did not share his son’s enthusiasm. After Forrest threatened and insulted him, Frank decided he had no choice but to buy his son out of the business, giving him $50,000 if he would disappear and never contact his father again.

Undaunted, Forrest Mars set out for Europe to seek his fortune. He traveled to Switzerland first to learn the fine art of making chocolate and then settled in England. In the small industrial town of Slough outside London, he set up shop in a tiny factory with some second-hand equipment and began making a version of his father’s Milky Way bars, which he egotistically dubbed the Mars bar. Unable to afford to manufacture his own chocolate, he purchased his chocolate covering from Cadbury and sweetened the bar slightly to appeal to British taste. See cadbury. He traveled to London to sell the bars to shopkeepers himself and soon acquired a loyal following. By the end of 1933, the Mars bar’s popularity had grown to the point where Forrest could enlarge the factory and automate it, and soon sales expanded into other European countries. The success of the Mars bar abroad soon rivaled the success of its American cousin and became the foundation for an empire that quickly eclipsed Frank Mars’s U.S. firm.

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